or unexpected innovation. So

these changes depends on the company to build a new supply chain system. The beginning of the financial crisis,[link widoczny dla zalogowanych], Li Ning, the company began to focus on building its brand innovation supporting the supply chain system. Jingmen set up in the park, has changed shape over the wholesale logistics, wholesale and logistics will be combined with the retail and logistics, shipping products directly from the factory to the store, would greatly reduce the current inventory cycle of Li Ning (50 days). \\
and completely change and innovation,[link widoczny dla zalogowanych], we need to win the support of staff. Beginning in 2007, Li Ning, the project team set up a special brand of innovative research, brand positioning and personality, product line planning. March 2008, the project team started with all the company executives to share the brand values of change in the next seven to eight months, the Fang Shiwei and his team a total of eight in-house lectures will be held until 2009 In September, to complete all the project's internal comb.
Moreover,[link widoczny dla zalogowanych], the Li Ning brand innovation also need to \Targeting the youth and energy \So, once again clearly defined brand personality. \May be their own goal scored after a giggle,[link widoczny dla zalogowanych], or outspoken and rude, or unexpected innovation. So, smart humor, frank,[link widoczny dla zalogowanych], refined out of curiosity. \
18 months ago,[link widoczny dla zalogowanych], Li Ning, the company began to try to operate the new management structure to a more flattened way to enhance the competitiveness of the company to change the past, clothing, shoes for the system's functional organization, cut from the product category, set up a badminton, basketball,[link widoczny dla zalogowanych], women's fitness and tennis, running, the city's sports fitness category, the corresponding general manager is responsible to determine the business objectives of sports, sports resources, product qualities. \
everything is ready, in June 2008, the brand Li Ning launched a new innovative retail experience (the sixth generation of shop). About Grand Pacific is located in Xidan Beijing Li Ning sixth generation of flagship stores, the rings style door handles, the traditional Chinese bamboo culture,[link widoczny dla zalogowanych], and Chinese red, which shows the value of the element of oriental culture everywhere. Currently, there are already 50 stores located in shopping centers domestic large cities. \
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